The Knowledge You Need

STR Global is a brand new company that combines the power of Smith Travel Research, HotelBenchmark™ and The Bench and is the new market leader in providing market data to the hospitality Industry. Currently STR Global tracks data from more than 35,000 hotels in over 1,300 markets worldwide.

STR Global offers a complete suite of hotel benchmarking reports, sending vital market data to thousands of hotels, operators, banks, developers, consultants and media outlets across the globe. STR Global tracks performance in Average Room Rate, Occupancy and RevPAR in a wide range of convenient formats that provides knowledge in a simple and cost effective way. STR Global also tracks a variety of Profitability, Pipeline and Census data covering all aspects of the industry.

The HotelBenchmark™ Survey is STR Global's monthly product and offers the power of immediate data. Our STAR Reports are proven analytical reports to help clients maximise their returns by measuring their monthly performance against their competitors. STR Global is run entirely online, available 24 hours a day and is the industry standard for competitive market data.

STR Global's depth and coverage is unrivalled and has provided an independent, reliable and trusted source of critical information for more than 20 years. Please explore our site to discover how STR Global can provide you with benchmarking tools now and for the future.